Citing its goal to provide craft brewing with “its first seamless omni-channel hospitality platform,” the point-of-sale (POS) specialist Arryved announced this week that it is acquiring Craftpeak, a developer of brewery websites and e-commerce platforms.
In a news release, the companies said that the integration of their tech solutions began last year. The partnership allowed breweries that used both the Arryved POS system and Craftpeak’s e-commerce systems to sync their inventories in real time, across both their online and on-premise operations.
“By joining forces, we’re taking the final step in helping our customers truly bridge the gap between their on-premise and online presences,” says Loren Bendele, CEO of Arryved, in the news release. “As the hospitality landscape continues to evolve, we recognize the importance of creating new buying and marketing channels for our customers and helping them reach guests in meaningful ways, on and offline.”