Wild Barrel Cofounder Bill Sysak has been a craft beer aficionado for 39 years. Recently he partnered up with 2 other industry veterans to launch Wil Barrel Brewing Company. In this video, Bill shares some of their growth strategies, including satellite taprooms, menu construction, and how they welcome macro drinkers to craft.
This video is an excerpt from the Brewery Workshop: San Diego 2018, which was held from August 5-8, 2018.