Mahou San Miguel to invest €11 million in the creation of the first Brewhub in Spain | Brewing Industry Guide


Mahou San Miguel to invest €11 million in the creation of the first Brewhub in Spain

With this ambitious project, Mahou San Miguel consolidates its position as the most advanced Spanish brewery in promoting the craft world.

Press Release February 28, 2018

Madrid, 27th February 2018.- Mahou San Miguel, a leader in the Spanish beer industry, will invest €11 million in the creation of the first Brewhub in Spain, a collaborative space where different domestic and international craft breweries will be able to share ideas and develop their beers, mainly for sale in the European market.

Promoted by Cervecera Independiente, within the Mahou San Miguel New Business Unit, it will be located next to the company's Production Centre in Córdoba and will start operations in 2019, with plans for gradual expansion over the next six years.

In undertaking this innovative project, Mahou San Miguel consolidates its position as the most advanced Spanish brewery in the promotion of the craft beer world, a commitment that has been demonstrated by its pioneering collaborations with the North American craft brewers Founders Brewing and Avery Brewing and with the Spanish Nómada Brewing for the development of numerous initiatives aimed at elevating the category. "The craft movement is a clear example of collaboration and the spirit of innovation, two values that govern our daily activity at Mahou San Miguel.

As industry leaders, our mission is to continue promoting creativity and the beer culture in our country, therefore we have listened to the craft segment, one of the ones adding the greatest value to the domestic and international beer scene", stated Benet Fité, the Managing Director of Mahou San Miguel's New Business Unit.

A unique open and collaborative space in Spain

The project was conceived on the needs of craft brewers and, accordingly, Mahou San Miguel has worked hand-in-hand with Javier Aldea, the founder of Nómada Brewing. Thus, the new Brewhub will be a space open to all nomadic beer makers that do not have their own plant and are in the search of growth but with limited facilities, a very typical situation in the craft sector that comes on top of the inherent complexity of working with an artisanal product, an extremely delicate one that complicates the logistical flows and, consequently, the export capacity. This centre will offer craft brands a higher level of control and quality assurance, as well as greater stability to their beers.

Capacity to produce a wide variety of styles and formats

The Mahou San Miguel Brewhub is being created with the vocation of becoming a reference centre for new beer makers, not only domestically but also internationally. Its facilities will be designed specifically to produce a wide variety of styles and batches of any size, and it will have cutting-edge technology for customising the product on the premises, thereby covering the entire development process, from the conception of the new liquids to the design of packaging and labelling.

Similarly, it will have multi-option packaging lines that will offer a wide variety of formats, such as the iconic bottle, the keg or the can, used by craft manufacturers.

Additionally, the project will include all the facilities needed for adapting to new beer trends, including oxidative ageing, cold storage of unpasteurised products, and lager, ale, hybrid or mixed fermentations.

About Mahou San Miguel

Mahou San Miguel is a 100% Spanish-owned family-run company and Spain's leading brewing company with a production quota of 34%. It has eight beer production centres, seven in Spain and one in India, three water springs with their associated bottling plants, and a team of more than 3,200 professionals. It has a 125-year history which began with the founding of Mahou in 1890. Since then, the Company's growth has been unstoppable. In 2000, Mahou acquired San Miguel. In 2004, it incorporated the Canarian brand Reina and, in 2007, Cervezas Alhambra. It also diversified its business with the acquisition of Solán de Cabras in 2011.

It has a wide portfolio of national beers, including, among others, Mahou Cinco Estrellas, San Miguel Especial and Alhambra Reserva 1925; pioneer products within their category, such as San Miguel 0,0%, San Miguel ECO and San Miguel 0,0 Isotónica, as well as brands for those who are gluten-sensitive such as San Miguel Gluten Free and Mahou Cinco Estrellas Sin Gluten. It also boasts a wide range of international beers as a result of the agreements entered into with partners such as Carlsberg, and Warsteiner, and brands of water like Solán de Cabras. Internationalisation is one of the strategic pillars for the company's business development. Mahou San Miguel produces more than 70% of Spanish beer consumed in the world and is present in over 70 countries.