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Raw Materials

Forward Contracting Hops

When breweries contract their hops usage at least three years in advance, it lets hops growers better project the varieties to grow and whether to expand the farms, helps prevent shortages or overages, and creates more stability in the hops market.

Taproom & Brewery

Multiplying the Taproom Effect

As taprooms continue to play a central role in the success of breweries large and small, some brewers are orienting their entire business model around a network of interconnected outlets.

Taproom & Brewery

Grow Gracefully

There are areas all breweries should focus on in order to grow a healthy business. Here’s a look at how Seattle-based Fremont Brewing and Wyoming-based Melvin Brewing have managed growth, investment, capacity, and new markets.

Taproom & Brewery

The Case for Brew Pubs

While the term “brewpub” may once have described venues known more for their food, today’s leading edge brewpub operators are proving them to be a compelling outlet for creative expression in food and drink and a compelling business model.

Taproom & Brewery

The Stress of Success

A flurry of critical acclaim or a slew of medals can cause demand for a brewery’s beers to skyrocket overnight—but the stark light of day can reveal hidden cracks in the system. Here’s how three breweries have responded.

Branding & Marketing

Brand Strategy: Positioning Your Brewery

Positioning is crucial to setting your brewery apart and telling your story. Here, the consultants from Indianapolis-based CODO Design talk you through positioning your brewery—conceptually and then concretely.

Taproom & Brewery

Finding a Sweet Spot

Both under-served and over-saturated markets represent their own set of risks and opportunities. Here’s how some breweries have balanced the two in choosing where to locate.

The Ins and Outs of Brewery Compensation

Hiring employees is one of the most exciting—and complex—aspects of operating a brewery. Here’s an overview of the issues to consider when thinking about how to compensate the range of employees who will be working for your company.

Taproom & Brewery

Founders’ Roundtable

We tapped the expertise of craft-brewery owners from throughout the country to share what’s worked as they’ve grown from start-up into a successful business.