Rainier Beer Launches Annual Tabs for Trees Campaign | Brewing Industry Guide


Rainier Beer Launches Annual Tabs for Trees Campaign

Company will Plant a Tree for Every 24 Red Tabs Collected; Goal is 20,000 Trees

Press Release February 27, 2018

SEATTLE – Rainier Beer is partnering with Arbor Day Foundation and local environmental stewardship groups to promote the restoration of Northwest forests, giving back to the region it calls home – and keeping our forests green for future generations.

Now through the end of March, Rainier Beer cans boast a special red tab – for every 24 tabs collected and returned to Rainier, one tree will be planted as part of its fifth annual Tabs for Trees campaign. Since 2014, Rainier has supported the planting of more than 75,000 trees throughout the Pacific Northwest. This year, the goal is to plant 20,000 trees.

“Caring for the environment and the communities in which we do business is inherent in Rainier’s culture and true to our brand,” said Rainier Brewing Company’s Brand Manager Michael Scott. “The Tabs for Trees program provides a special opportunity for us to make a positive impact on the environment and share the experience with our employees and loyal customers.”

The public is invited to participate by collecting the special red tabs and turning them in at participating bars and restaurants, or by mailing them – postmarked no later than March 31, 2018 – to the following address: Rainier Beer Tabs for Trees P.O. BOX 5980 Dept., 591016 Kalamazoo, MI 49003-5980.

“We’re grateful for Rainier Beer’s leadership in the reforestation of our public lands,” said Arbor Day Foundation President Amy Bodfield. “With years of record wildfires, disease and drought, we’ve lost millions of trees in forests around the country, Rainier’s reforestation efforts play a big role in areas which forestry officials say regeneration will not occur without help.”

In addition to the Tabs for Trees program, Rainier partnered with Arbor Snowboards in 2018. A portion of sales from all Arbor x Rainier limited-edition collaboration snowboards is donated to Returning Roots, Arbor Snowboards’ non-profit reforestation organization. Rainier Beer and Arbor Snowboards also hosted more than 30 North America premieres of Arbor Snowboards’ first full-length film, Cosa Nostra – raising additional funds for environmental stewardship.

For more information on #TabsForTrees, visit www.RainierBeer.com/TabsForTrees, and for information about Arbor Day Foundation, go to www.arborday.org.

About Rainier: Since 1878, Rainier Brewing Company (originally Seattle Brewing and Malting Company) has been brewing authentic and flavorful beers in the Pacific Northwest; it was once the largest brewery west of the Mississippi. In 1954, the iconic “R” was raised on top of the company’s brewery in Seattle, cementing the brand as a regional powerhouse, known to this day for its great-tasting beer, innovative packaging, baseball, and quirky commercials. Rainier Beer won the prestigious 2016 World Beer Cup, where it bested 81 other entrants in the American-Style Lager category. Rainier is known for its partnership with local charities and organizations, most notably the Arbor Day Foundation and MOHAI (Museum Of History And Industry). Rainier can be found in stores, restaurants and bars throughout the West. For more information about Rainier Brewing Company, visit http://rainierbeer.com.