Industry All Access
| Author | Allan Branch |
|---|---|
| Format | Video |
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So you want to open a brewery? Join Allan Branch, founder of History Class Brewing, as he takes you from why and where, to how.
In this lesson, we build our tribe by bringing them along for the ride. For us, marketing isn’t rocket science. We just focus on storytelling, keeping folks informed about what’s going on with the brewery, and—above all—being kind. What will be your brand and your story? We discuss engaging your customers and keeping them informed; telling stories that matter to them and don’t become tiresome; coming up with a meaningful name for your brewery; helping your customers feel like they’re part of something; designing a timeless logo in a style that you like; when to trademark, and when to defend your trademark; and more.
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