Dear readers, brewers, and industry professionals,
In recent days we have been trying to figure out a way we can help small businesses in the brewing industry that have been materially impacted by the COVID-19 pandemic. We believe we have come up with a meaningful way to help those businesses in need of additional exposure and customers.
We’d like to formally announce the launch of the Craft Beer & Brewing Cares Grants, which will award $100,000 of advertising to its recipients over the next few weeks. Starting today, March 26, we are accepting applications for $5,000 grants, which take the form of advertising credit on any of the Craft Beer & Brewing properties. No purchase is necessary. Any independent small business in the brewing industry that has been negatively impacted over the past 30 days is eligible. All you need to do is fill out this short questionnaire with your company name, contact info, a description of the product(s) you sell, and 200 words on why you should receive a grant. Grants will go to 20 deserving companies.
To reiterate, we are accepting applications as of today. We’ll start announcing grant recipients on April 10. The $5,000 of advertising credit can be used any time before September 1, 2020.
In these uncertain times, reaching customers is as important, and effective, as ever. With more than 1 million website views per month and growing, the Craft Beer & Brewing media properties provide a rare opportunity to reach new customers in an efficient way. No single thing is going to fix the challenges the brewing industry faces, but we hope this program can be a part of the solution.
Please be safe, stay healthy, and feel free to reach out to me ([email protected]) or Media Experience Manager Blake Osmond ([email protected]) directly.
John Bolton
Cofounder and CEO, Craft Beer & Brewing Magazine® and Unfiltered Media Group
FAQ
How will you select grant recipients?
Applications will be judged on positive impact to the industry as a whole, quantifiable need, greatest good, past charitable involvement, and overall merit.
When do applications close?
On April 7, 2020.
When will recipients be notified?
By April 10, 2020.
How will recipients be notified?
All grant recipients will be notified via email.