ADVERTISEMENT

Subscriber Exclusive

You’ve Got Mail: 7 Tips for Developing a Successful Brewery Newsletter

For the third and final installment in our You’ve Got Mail series, our own COO offers his best advice on building newsletters that attract and keep an audience of customers.

Haydn Strauss Dec 1, 2022 - 6 min read

You’ve Got Mail: 7 Tips for Developing a Successful Brewery Newsletter Primary Image

Illustration: Jamie Bogner

Just as you wouldn’t build your house on rented land, don’t build your audience on rented channels. Social channels offer a great opportunity for reaching an audience at scale, but the platform owners can modify them on a whim. Don’t leave your digital relationship with customers at the mercy of the mercurial leaders of the major social-media apps—email newsletters are an important owned channel for any brewery to engage with its audience.

An email newsletter keeps your brewery top of mind with your customers. It’s a way to stay in touch and let them know what’s going on, what new beers you’ve got coming out, and any specials or events you’re running.

But it’s not just about pushing your product. An email newsletter is also a great way to build relationships with your customers and create loyalty. You can use it to share stories about your brewery, about the people who make your beer, and about the brewing process.

Here are seven tips for building your brewery’s successful email newsletter.

Access All of the Brewing Industry Guide

Subscribe today to access all of the in-depth brewing stories & advice you won't find anywhere else (including this article).

ARTICLES FOR YOU