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As Rough Winter Approaches, Brewers Look for Silver Linings

Drinkers are visiting less but spending more when they do. Package and store sales remain strong, while draft margins remain scant. Here we round up some recent data and analyses relevant to independent brewers.

Joe Stange Oct 30, 2020 - 5 min read

As Rough Winter Approaches, Brewers Look for Silver Linings Primary Image

Photo: Courtesy Monday Night Brewing

As the weather inevitably becomes less hospitable and more potential pandemic lockdowns loom on the horizon, breweries are bracing—again—for a drop in on-premise business. With the pandemic likely to stretch some way into 2021, the goal for many breweries this winter is survival.

Here is a brief look at some seasonal data, including indicators that drinkers are still buying plenty of package beer, both to-go and off-premise.

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Joe Stange is Managing Editor of Craft Beer & Brewing Magazine® and the Brewing Industry Guide®. Have story tips or suggestions? Contact him at [email protected].