Industry All Access Exclusive
In a new, exclusive feature for Brewing Industry Guide All-Access subscribers, Stan Hieronymus goes deep on the latest in hops news and knowledge. This month, he zooms in on a question: Which new, hot varieties have a shot at becoming the Next Big Thing?
When breweries contract their hops usage at least three years in advance, it lets hops growers better project the varieties to grow and whether to expand the farms, helps prevent shortages or overages, and creates more stability in the hops market.