Love it or hate it, there is no denying that hard seltzer has become a growing part of the drinks market—nor that many smaller breweries also have joined the fray, looking to attract new customers who may prefer alternatives to beer.
Brewers looking for ideas, instructions, and recipes soon will have a new title for their libraries. Brewers Publications has announced the upcoming release of the book, How to Brew Hard Seltzer: Refreshing Recipes for Sparkling Libations, by Chris Colby.
“As this category continues to grow,” Colby says in the announcement, “adding hard seltzer to the lineup is proving itself to be beneficial as both a short- and long-term business plan for any brewer.”
Seltzer has been the sales success story of the past couple of years, putting up triple-digit annual growth. According to IRI sales data cited by the BA, hard seltzer brands grew 140 percent over the year ending in mid-July. Broadly, the reaction from independent brewers has been a mix of cynicism and experimentation, with many finding it an inexpensive way to offer alternatives to those who think they don’t like beer or perceive seltzer as healthier.
The scheduled publication date of How to Brew Hard Seltzer is September 7, with a cover price of $19.95. During a pre-sale event from August 18 to 25, members of the Brewers Association or American Homebrewers Association can get a 30 percent discount and free shipping.
Photo: Matt Graves/www.mgravesphoto.com