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Cans: The Fastest-Growing Packaging Choice

For their ability to protect beer, their portability, and continued consumer adoption, cans can’t be overlooked by packaging breweries today.

Tom Wilmes Aug 23, 2016 - 8 min read

Cans: The Fastest-Growing Packaging Choice Primary Image

Few people speak as passionately about the superiority of craft beer in a can—and why you should drink his beer directly from one—as The Alchemist Owner John Kimmich, maker of Heady Topper.

“The benefits of using a can for an IPA are well documented. We print it right on the side of the can,” he says. “It’s the perfect vessel for maintaining the quality of a beer like that.”

Kimmich lovingly describes the sensation of popping the top on a Heady Topper and enjoying the aroma as it bursts from the can and then enjoying that first fresh sip.

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