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Case Study: Talea Beer

For an industry that struggles to attract new kinds of customers, there are lessons to be learned at Talea Beer. Cofounded by Tara Hankinson and LeAnn Darland, the brewery and its taprooms are building a strong following among the women of New York City.

Joe Stange Jul 7, 2023 - 19 min read

Case Study: Talea Beer Primary Image

Photo: Nachman Blizinsky

In Brooklyn’s Williamsburg neighborhood, Talea’s brewery and taproom practically shines on its corner, painted white on the bottom floor of an otherwise red-brick building. The interior is bright, too, with tables and benches of pale wood surrounded by picture windows and a smattering of thriving houseplants.

Really, it looks more like a café than a brewery—and it opens at 9 a.m., with coffee, tea, and pastries. On weekdays, people with laptops tend to hang around and work, use the wifi, have an occasional snack, and transition at some point from coffee to beer before heading home or out for the evening.

On Sunday mornings there’s an event called Jazz Baby, where a musician works with toddlers to interact with, play, and dance around to jazz music. The brewery boasts plenty of stroller parking, and there are even “stroller specials” on Tuesdays, with discounts on snacks and flights—but only if you’re pushing a wee one around.

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Joe Stange is Managing Editor of Craft Beer & Brewing Magazine® and the Brewing Industry Guide®. Have story tips or suggestions? Contact him at [email protected].

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