In the knee jerk–reaction climate surrounding beer these days, the philosophy that Wachusett Brewing Company (Westminster, Massachusetts) espouses sounds almost quaint.
“For us, it’s a classic case of doing the right things, staying true to ourselves, and letting the business come to us,” says Christian McMahan, the brewery’s president.
The brewery, which broke into the Brewers Association top-fifty craft breweries list earlier this year, also got a boost in overall business by being an early adaptor of the hard-seltzer craze.