As I write to you from the Super Bowl champion state of Missouri—or is it the great state of Kansas?—I am parsing through some unusual stats from an unusual company. As an intersection of two major drinks trends—hard seltzer and home delivery—the data offer an interesting snapshot.
Whether you’re familiar with Drizly—a web-based service connecting drinkers with retailers that deliver booze—might depend on which state you’re in. That is, it might depend on how friendly your state’s laws are to shipping alcohol. Missouri is not the friendliest in that regard (neither is the great state of Kansas, for that matter). Or, it might depend on whether you’re in a large enough city. Where I live, there is no same-day delivery service, and to order shipping from an in-state retailer carries an extra fee of at least $19. For most things, it’s not worth it here... yet. I look forward to a time when a winter morning's hankering for Baltic porter leads to Komes on my doorstep by evening.
Still, Drizly bills itself as the “world’s largest alcohol marketplace,” partnering with retailers in more than 100 North American cities. So even if the service isn’t very active yet in some states, it still represents a pretty large data set.