After 25 years in the craft-beer business, I’m no stranger to the question, “How do you do it?” And the answer is—I don’t really know. Every brewery, every region, every circumstance is different, and that makes me even more allergic to dispensing advice. If my partner Adam Firestone and I had it all figured out, our journey would have been much easier. The truth is, it hasn’t been easy at all.
What I do know is what has worked for us at Firestone Walker—not the quick fix here or the lucky break there, but rather the principles, practices, and revelations that have borne the test of time.