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From Waffles to Cyberpunks: Cross-Promo Beers Are Alive and Well
The pandemic may have hindered the hospitality business, but in no way has it hindered the ongoing proliferation of offbeat, often counterintuitive brewery team-ups with other enterprises.
The pandemic may have hindered the hospitality business, but in no way has it hindered the ongoing proliferation of offbeat, often counterintuitive brewery team-ups with other enterprises. <a href="https://brewingindustryguide.com/from-waffles-to-cyberpunks-cross-promo-beers-are-alive-and-well/">Continue reading.</a>
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Remember that French’s Mustard Beer with Oskar Blues?
That feels like two years ago, because 2020 was 2020. But no, that was August—a lifetime ago, in pastry-beer years.
Breweries joining forces with non-breweries for some publicity-grabbing marketing gestalt is not a new concept, by any means. Do a bit of searching online, and you can find adorably innocent threads from 2014 questioning whether such cross-promotions were just icky, crass commercialism (that one was in response to Ommegang’s Game of Thrones series, if you’re curious).
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