Charlotte, N.C. – Pints for Prostates is partnering with more than 50 craft brewers across the United States to use the common, everyday bottle cap to start conversations about a critical men’s issue and encourage guys to take charge of their health.
As part of Crowns for a Cure 2018, Pints for Prostates is distributing 4.8 million bottle caps – known in the beverage trade as crowns – via craft brewers around the country during the fall in a major expansion of the four-year-old program. The crowns feature the Pints for Prostates logo on the outside, with messages under the caps designed to encourage men to learn more about the importance of regular health screenings.
“Crowns for a Cure will start thousands of conversations this fall and encourage guys who might otherwise avoid the topic to talk with their doctors and schedule health screenings,” said Rick Lyke, a prostate cancer survivor who started Pints for Prostates in 2008 after successful treatment for the disease. “We have the support of some great breweries who will put a lifesaving reminder in the hands of men. The craft beer community has been an amazing supporter of Pints for Prostates during the last decade.”