A recent nationwide survey by the Harris Poll found that 86 percent of those who identify as regular craft-beer drinkers would support greater access to legal direct-to-consumer beer shipping across states. However, only 11 states plus Washington, D.C., currently allow it—compared to 47 states that allow the interstate shipping of wine.
In partnership with the Brewers Association, Sovos ShipCompliant released its 2024 Direct to Consumer Beer Shipping Report on March 20. With virtually no legislative progress in opening up DTC beer shipping over the past year, the report finds a familiar gap between what drinking-age adults say ought to be legally possible, versus what is.
Harris Poll conducted the survey in early January, and it included 1,970 drinking-age adults; of those, 615 said they drink craft beer at least once per month. Among the other findings:
- Among drinking-age Americans, 45 percent say they would be likely to purchase craft beer and have it shipped directly to their homes via a third-party carrier in the future.
- Among those who would like DTC shipping to be legal, 63 percent say they would spend $50 or more on it per month, while 35 percent say they would spend $100 or more.
- Among regular craft-beer drinkers, 85 percent say that legal DTC shipping would increase their likelihood of ordering beers from out of state.
- Among regular craft-beer drinkers, 79 percent say they’d like to purchase beers they enjoyed while traveling but can’t find them nearby.