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Protect Your Craft: Get to Know Trademark Law

In the first of a three-part series, New York-based trademark attorney John S. Miranda explains what brewers need to know about the law to protect and promote their brands—beginning with clearing and applying for your mark.

John S. Miranda Jan 7, 2021 - 12 min read

Protect Your Craft: Get to Know Trademark Law Primary Image

Illustration: Jamie Bogner

According to unsubstantiated myth, the first trademark in the United Kingdom was issued for beer.

When the Trademark Registration Act of 1875 was passed, a Bass Ale employee went to wait overnight for the new trademark registrar to open for business. The employee was successful in obtaining the first-ever British trademark in the name of Bass Ale, which is the alleged origin of the “Trademark No. 1” phrase that adorns Bass beer bottles.

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