Squatters Craft Beers Partners with Best Friends Animal Society | Brewing Industry Guide

Squatters Craft Beers Partners with Best Friends Animal Society

Squatters Chasing Tail Orange Golden Ale Benefits "No Kill" Shelter Initiative

Press Release 5 months ago

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Salt Lake City, UT – Squatters Craft Beers has teamed up with Best Friends Animal Society in announcing their latest brew, Chasing Tail Orange Golden Ale. Squatters’ much-loved Chasing Tail Golden Ale gets a citrus fruit finish and higher alcohol content at 5.2% ABV in this fresh line extension.

Alongside Chasing Tail Orange, Squatters Craft Beers and Best Friends Animal Society will be highlighting their partnership throughout 2018 with adoption and fundraising events, as well as offering beer lovers the opportunity to win a trip to Best Friends Animal Society's Sanctuary in Southern Utah. This collaboration went national with a special tasting and Yappy Hour event on May 3rd in Nashville, Tennessee. During the kickoff event, dogs found new homes and attendees learned about animal advocacy opportunities - all while enjoying delicious craft beer.

Animal lovers through and through, the crew at the brewery has embraced this tie-in with BFAS, even featuring one of their own adopted friends on the label of Chasing Tail Orange. Kyla, a 10-year-old pit bull and boxer mix who belongs to UBC Marketing Manager Amy Tangaro, is the new face of the beer. “The competition was fierce, but my girl Kyla won the coveted spot on the new beer label,” said Tangaro. “Kyla’s first few years were spent bouncing from shelter to shelter. Since we met her at a BFAS-sponsored adoption event in Salt Lake City eight years ago, life is all treats, walks and cuddles.” Squatters Craft Beers' social media channels (@squattersbeers) will be showcasing more stories like Kyla’s of rescued dogs and their humans over the coming months.

“When our CEO, Julie Castle, planted a stake in the ground stating that we would advocate for all shelters in the US to become “no kill” shelters by 2025, we knew we couldn’t do it alone,” said Eric Rayvid, director of PR and Social Media for Best Friends Animal Society. “With partners like Squatters Craft Beers, we’re able to reach an audience that might not know that 4,100 dogs and cats are dying in shelters every day. We truly value their partnership and their help in getting the word out about our work and mission.”

Brewmaster Jon Lee said, “This beer should be enjoyed anywhere you take your dogs, which should be everywhere! Home for TV cuddle time, hiking, camping, biking, swimming, walkies, summer patios... It has a nice orange aroma and flavor and is well supported by the traditional Golden Ale we’ve all come to love in Chasing Tail.”

Chasing Tail Orange will be distributed throughout Squatters Craft Beers' distribution footprint of 19 US states.

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