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The Business of Beer Weeks

Quality experiences and community focus define great large-scale multiday beer events, but to sustain them year after year, smart financial decisions are paramount along with local support and long-term planning.

Jesse Bussard Apr 19, 2018 - 11 min read

The Business of Beer Weeks Primary Image

Photo courtesy of Florida Brewers Guild.

While growth has curbed slightly in the overall beer market, craft beer has proven itself to be a mainstay in the alcoholic-beverage scene in recent years. From 2009 to 2016 alone, the number of operating U.S. breweries grew from only 1,596 breweries to almost 5,300, says a 2017 annual report released by the Brewers Association (BA).  Likewise, the beer-drinking public’s palates continue to become more refined with the greater availability of craft beer at breweries and establishments across the country.

To bolster this ever-growing trend and keep beer drinkers engaged, industry groups and cities are taking the idea of showcasing craft beer to a larger scale. From coast to coast, brewers’ guilds and other organizations are putting on special multi-day themed events that place independently brewed craft beer front and center.

Great American Beer Festival Paved the Way

Among the first and most recognizable of these large-scale festivities to enter the scene was the Great American Beer Festival (GABF). Charlie Papazian, BA founder and past president, brought this three-day annual festival to the United States in 1982. Inspired by a trip to the U.K.’s Great British Beer Festival, Papazian founded the GABF out of a desire to celebrate and strengthen what, at the time, was a struggling American beer culture.

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