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The Importance of Brewery Customer Interaction
Breweries that are open to the pubic are more than just beer. There’s a customer relationship that develops, and making sure that public-facing employees are in sync with those in the brewhouse or kitchen is vitally important to success.
Breweries that are open to the pubic are more than just beer. There’s a customer relationship that develops, and making sure that public-facing employees are in sync with those in the brewhouse or kitchen is vitally important to success. <a href="https://brewingindustryguide.com/the-importance-of-brewery-customer-interaction/">Continue reading.</a>
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After a job candidate has gone through the whole interview process, the forms, and the rounds of questions from others at La Cumbre Brewing Co. in Albuquerque, New Mexico, Owner Jeff Erway has one final question.
It’s a hypothetical question designed to demonstrate a candidate’s true passion for craft beer. We won’t reveal it here so as to not taint future employment opportunities, but Erway says the simple question “has weeded out a lot of folks who otherwise seemed great but ultimately wouldn’t have been the right fit.”
There is a lot to worry about when it comes to running a small business such as a brewery. One critical aspect is staff training and dedication and how they interact with customers. And that all begins with a business culture that informs, encourages, and expects a true passion for beer.
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John Holl is the author of Drink Beer, Think Beer: Getting to the Bottom of Every Pint, and has worked for both Craft Beer & Brewing Magazine® and All About Beer Magazine.
