After a job candidate has gone through the whole interview process, the forms, and the rounds of questions from others at La Cumbre Brewing Co. in Albuquerque, New Mexico, Owner Jeff Erway has one final question.
It’s a hypothetical question designed to demonstrate a candidate’s true passion for craft beer. We won’t reveal it here so as to not taint future employment opportunities, but Erway says the simple question “has weeded out a lot of folks who otherwise seemed great but ultimately wouldn’t have been the right fit.”
There is a lot to worry about when it comes to running a small business such as a brewery. One critical aspect is staff training and dedication and how they interact with customers. And that all begins with a business culture that informs, encourages, and expects a true passion for beer.