Social media is a wonderful way to communicate directly with customers, but it has its pitfalls. It seems that with so many new breweries opening and operating and a growing number of beer drinkers, there are more chances for conflict than ever before. How do you balance your message among the occasional criticisms?
How can you keep things professional when the attacks feel so very personal? Senior Editor John Holl talked with social-media managers from breweries across the country and asked about tips, tricks, and best practices when it comes to managing social media.
Jeremy Danner
Ambassador Brewer, Boulevard Brewing Co. (Kansas City, Missouri)
“As someone who’s often in the public eye representing our brewery and beers, I wrote a set of personal guidelines that instruct/inform the way I behave and engage with folks in public forums whether it’s online or in person: