Untappd Acquires Long-Running Enthusiast Site BeerAdvocate

Untappd developer Next Glass says it will improve the BeerAdvocate website and support more beer festivals.

Brewing Industry Guide Staff Feb 24, 2020 - 3 min read

Untappd Acquires Long-Running Enthusiast Site BeerAdvocate Primary Image

The company that runs the popular beer-rating app Untappd announced that it has acquired parts of BeerAdvocate, including its long-running website.

The announcement came today via a news release and a statement from Next Glass, the company that developed Untappd.

“Communities like BeerAdvocate and Untappd are important pillars of the brewing industry and deserve good stewardship,” says Trace Smith, president of Next Glass, in the release. “We've demonstrated an appreciation for the integrity of these platforms and the importance of the vision of founders. We've worked hand-in-hand with Untappd Founder Greg Avola over the last five years to improve the Untappd user experience, and we'll do the same with BeerAdvocate to ensure the brand remains true to its long-held central tenet—respect beer.”

Founded in 1996, BeerAdvocate was an early online gathering place for beer enthusiasts, as drinkers sought to make sense of growing variety, seek better beers, and share their opinions. It went online four years before RateBeer, which has been fully owned by AB InBev’s ZX Ventures since February 2019.

Greg Avola founded Untappd in 2010. It didn’t take off overnight, but as smartphones and their apps became more central to people’s lives, BeerAdvocate and RateBeer were slow to adapt, and Untappd far surpassed both sites in popularity.

When Untappd launched, Avola says, “it appeared initially that Untappd and BeerAdvocate could be competitors. However, both platforms evolved to serve different markets and fundamental purposes when it comes to discovering beer. We clearly have some overlap in user bases but, for the most part, our strongest link is that both Untappd and BeerAdvocate exist to celebrate beer and all the things around it.”

The release from Next Glass says that BeerAdvocate users can expect improvements to the website and more beer festivals. Todd Alström, founder of Beer Advocate, says he is excited about working with Next Glass “in taking BeerAdvocate to the next level.”

“I'm confident that this is the best path for all of us,” Alström says. “Next Glass is committed to not only helping BeerAdvocate, but passionate about protecting and cultivating our unique culture, identity, and community.”