Industry All Access Exclusive

Are Your Cans Fit for Hard-to-Hold Drinks?

New research and can-lining tech are expanding the options for beverages such as hard kombucha, canned cocktails, and more. Meanwhile, experts strongly urge brewers to test their cans thoroughly before releasing new drinks to market.

Kate Bernot Jun 5, 2023 - 10 min read

Are Your Cans Fit for Hard-to-Hold Drinks? Primary Image

Photo: Courtesy American Canning

The first rule of can failure is you don’t talk about can failure.

Yet with breweries increasingly producing and packaging non-beer liquids such as hard kombucha and ready-to-drink cocktails (RTDs)—sometimes called “hard-to-hold” beverages by the packaging industry because they can gradually eat cans from the inside—the topic is more critical than ever.

“Breweries are really reticent to talk about this stuff publicly,” says Kevin McCabe, founder of Double Strand Consulting and a former brewery quality-assurance manager. “I think we’re just seeing the tip of the iceberg with problems.”

Access All of the Brewing Industry Guide

Subscribe today to access all of the in-depth brewing stories & advice you won't find anywhere else (including this article). Subscription includes unlimited access to every brewing report, brewing course (60+), article, video (55+), magazine issue (40+), and more.