Marketing & Brand: Playing the Seltzer Game

Four highly respected breweries that have launched hard seltzers—DC Brau, Fonta Flora, SweetWater, and Oskar Blues—candidly discuss why they did it, what they learned along the way, and what advice they have for other breweries bound to enter the fray.

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Designing Labels: The Craft Behind the Art

What’s the story behind that eye-catching label? Ale Sharpton asked three breweries about their favorite designs from 2020 and about how they came into being.