John M. Verive

John M. Verive


Industry All Access Exclusive

Beer Photography for the Terminally Busy Brewer

Professional photographers, marketing experts, brewers, and social-media natives share advice on how to get more comfortable taking pictures of (and telling stories about) your beer.

A Sober Look at AI in the Brewery

Artificial intelligence is here, and brewing will never be the same. But will it be death from a thousand cuts or a million little improvements?

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Invisible Inefficiencies: Optimizing CO2 in the Brewery

Gaining visibility on your brewery’s use of carbon dioxide can help protect your team and the bottom line.

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How the Climate Is Affecting Your Optimal Mash Temps

As the climate changes, so does our malt. With the weather in barley-growing regions more prone to extremes than it once was, brewers are often facing lower efficiencies, higher finishing gravities, or stubborn lauters—unless they’re ready to adjust.

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Overcoming Separation Anxiety: Lautering Tips to Keep Your Brewery Flowing

What’s really going on in that lauter tun, anyway—and how long’s it going to take? Stuck or slow sparges can disrupt production and quality. Let’s zoom in on how best to manage the process and avoid surprises.

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A Fresh Look at Pasteurized Beer

We know it destroys microorganisms, but does it destroy flavor profiles, too? In your quest for quality and stability, pasteurization can do more than prevent infection.

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Brewing Trends: Is There Smoke on the Horizon?

Amid craft lager’s surge, smaller maltsters are sending up signals for an unlikely trend, producing small batches of unusual smoked malts made with a variety of woods. Brewers dig it, too—but will drinkers follow?

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Your Brewery’s Most Valuable By-Product? Its Data.

Craft breweries are awash in raw data, and the road to higher quality and wider margins begins with making better use of it.

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Yield and Efficiency: How to Get More Juice from the Squeeze

With costs up and growth flat, here’s how skilled brewers are making the most of every brewhouse turn.

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Quercus Curious: On the Care and Feeding of Barrels in the Brewery

The old tech of the oak barrel still works beautifully in the brewery—but it does need a nice, solid thwack with the mallet now and then. Brewers are already janitors, plumbers, and microbiologists, among other things. Might as well add coopers to the list.