Industry All Access Exclusive
Beyond the Ale Trail: Breweries Collaborate to Attract and Retain Guests
Independent of state guilds and tourism boards, breweries are teaming up in creative ways to encourage multi-brewery visits.
With the local brewers’ guild still facing post-COVID hurdles and Travel Portland suspending its annual Dine Out Month promotion, Migration Brewing sensed a gap this year: People lacked reasons to get out on the town. If other organizations didn’t have the bandwidth to plan such promotions, then Migration and other breweries might have to lead the charge.
Access All of the Brewing Industry Guide
Subscribe today to access all of the in-depth brewing stories & advice you won't find anywhere else (including this article). Subscription includes unlimited access to every brewing report, brewing course (60+), article, video (55+), magazine issue (40+), and more.