Branding Your Brewery: Your Brand Is Not Your Logo (Video) | Brewing Industry Guide

Branding Your Brewery: Your Brand Is Not Your Logo (Video)

Craft Beer & Brewing Cofounder/Editorial Director Jamie Bogner discusses the broader meaning of a brewery brand and how you can craft a story that people care about.

Jamie Bogner a month ago

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Craft Beer & Brewing Cofounder/Editorial Director Jamie Bogner has spent his career building brands and telling stories. Over the past four years, he has turned his attention to the brewing industry, where he has interacted with thousands of brands through the publication of Craft Beer & Brewing Magazine®. In this video, Jamie discusses the broader meaning of brand and how you can craft a story that people care about.

This video is an excerpt from the Brewery Workshop: San Diego 2018, which was held from August 5-8, 2018.

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