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Building a Leaner, Meaner, More Cost-Effective IPA
Brewers share strategies for reducing costs on craft beer’s most competitive style.
Brewers share strategies for reducing costs on craft beer’s most competitive style. <a href="https://brewingindustryguide.com/building-a-leaner-meaner-more-cost-effective-ipa/">Continue reading.</a>
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One of the fiercest challenges facing the Cinderlands team last year was what to do about double IPA.
Contrary to trends in other regions, the Pittsburgh brewery saw sales of double IPAs flagging. Paul Schneider, Cinderlands’ cofounder and head of brewing operations, says he felt this was mainly due to the higher prices of those beers on shelves, as drinkers moved toward more affordable but still heavily hopped standard-strength IPAs.
The question for Cinderlands was how to meet that drinker.
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