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Call It a Comeback: Breweries Revive Historic Lagers for the 21st Century
Driven by nostalgia, hometown connections, and the chance to sell some beer at volume, a handful of independent breweries are successfully reviving long-lost local lager brands.
In his 2019 book A Brief History of Lager, Mark Dredge makes an excellent case for pale, effervescent lager as something like humanity’s Platonic ideal of an alcoholic beverage: “Today lager is the world’s most global drink, brewed in virtually every country, and that simultaneously makes it the most local drink, with everywhere having its own lager,” he writes.
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