Subscriber Exclusive
Case Study: Brewery Vivant
Change is the only constant. For Jason Spaulding of Brewery Vivant, this means looking for new avenues to explore and new spaces to open as well as constantly trying to keep up with customer demands while staying true to the company mission.
Change is the only constant. For Jason Spaulding of Brewery Vivant, this means looking for new avenues to explore and new spaces to open as well as constantly trying to keep up with customer demands while staying true to the company mission. <a href="https://brewingindustryguide.com/case-study-brewery-vivant/">Continue reading.</a>
https://brewingindustryguide.com/cdn-cgi/image/format=auto/https://www.datocms-assets.com/75080/1656432657-vivant_broad_leaf-015.jpg?auto=format&w=900
Ben Franklin is often misquoted as saying that beer was proof that God loved us and wanted us to be happy. Maybe he would have said it had he ever had the chance to visit Grand Rapids, Michigan. First-time visitors to Brewery Vivant are forgiven if they let out a little “wow” or gasp of astonishment when they walk into the pub. It is housed in a chapel that was once part of a funeral home. With its high exposed-beam ceilings, stained glass, and overall sense of reverence, it makes sense that Owner and President Jason Spaulding dedicated the brewery to French and Belgian farmhouse ales.
Well. Mostly.
Evolution is an important part of beer and brewing, and at the breakneck pace that the industry is growing, the ability to adapt and roll with the times has never been more important to company survival.
A New Perspective
SUBSCRIBER EXCLUSIVE
John Holl is the author of Drink Beer, Think Beer: Getting to the Bottom of Every Pint, and has worked for both Craft Beer & Brewing Magazine® and All About Beer Magazine.
