Ben Franklin is often misquoted as saying that beer was proof that God loved us and wanted us to be happy. Maybe he would have said it had he ever had the chance to visit Grand Rapids, Michigan. First-time visitors to Brewery Vivant are forgiven if they let out a little “wow” or gasp of astonishment when they walk into the pub. It is housed in a chapel that was once part of a funeral home. With its high exposed-beam ceilings, stained glass, and overall sense of reverence, it makes sense that Owner and President Jason Spaulding dedicated the brewery to French and Belgian farmhouse ales.
Well. Mostly.
Evolution is an important part of beer and brewing, and at the breakneck pace that the industry is growing, the ability to adapt and roll with the times has never been more important to company survival.