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More breweries are now using their websites to sell beer directly to drinkers, whether for on-site pickup or for delivery straight to their doors. Subpar design can hinder those sales. Here are ways to help customers buy more.
Illustration: Jamie Bogner
Last year represented a sea change for online sales of alcohol, with the pandemic accelerating trends that had been steadily taking root for years. NielsenIQ data show e-commerce sales of beer grew 233 percent in 2020 over the previous year, and Nielsen’s experts predict they’ll continue thanks to a “lingering homebody economy.” Much of that growth came via marketplace sites such as Drizly or goPuff as well as online grocery orders from stores such as Kroger and Walmart.
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