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Fruit in the Forecast: The Challenge (and Upside) of Planning Ahead

Whether using whole fruit or purees, breweries benefit by estimating their needs in advance.

Kate Bernot Aug 21, 2023 - 11 min read

Fruit in the Forecast: The Challenge (and Upside) of Planning Ahead Primary Image

Photo: Courtesy Alesong Brewing & Blending

In late June, Fonta Flora employees planned to buy 1,500 pounds of blueberries from a farmer located less than five miles from the brewery in Nebo, North Carolina. On the morning of the scheduled pick-up, however, Fonta Flora cofounder Todd Boera received an alarming text from the farmer. It read: “Bad news. ... Hail last week knocked off half our berries. Use another source for berries. Sorry.”

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