Industry All Access Exclusive
As unfilled hospitality jobs set new records, breweries may need to reconsider pay, benefits, and culture to better lure and keep good people.
Illustration: Jamie Bogner
Portland, Oregon’s Von Ebert Brewing estimates it has thrown thousands of dollars behind employee recruitment this summer. The brewery has given away merchandise at job fairs, promoted its job postings on websites such as Indeed and Facebook, and offered $500 signing bonuses after 90 days of employment.
The return on that investment hasn’t been good.
“It’s moving the needle almost zero,” says Dom Iaderaia, Von Ebert’s director of food and beverage.
Access All of the Brewing Industry Guide
Subscribe today to access all of the in-depth brewing stories & advice you won't find anywhere else (including this article). Subscription includes unlimited access to every brewing report, brewing course (60+), article, video (55+), magazine issue (40+), and more.