Industry All Access Exclusive
Hops Insider: Time to Talk Terroir
Terroir in hops is real. Even the same varieties grown in nearby fields can wind up with different attributes, and beloved varieties can vary from farm to farm and lot to lot. Some drinkers are interested, too—and might pay a premium.
Block 15’s new Selection Series is comprised of single-hop IPAs that highlight its relationships with regional hop farms. Nick Arzner, founder of the Corvallis, Oregon, brewery, modifies a familiar phrase to make a statement:
“A Cascade is not a Cascade, is not a Cascade, is not a Cascade.”
Access All of the Brewing Industry Guide
Subscribe today to access all of the in-depth brewing stories & advice you won't find anywhere else (including this article). Subscription includes unlimited access to every brewing report, brewing course (60+), article, video (55+), magazine issue (40+), and more.