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Hops Insider: Time to Talk Terroir

Terroir in hops is real. Even the same varieties grown in nearby fields can wind up with different attributes, and beloved varieties can vary from farm to farm and lot to lot. Some drinkers are interested, too—and might pay a premium.

Stan Hieronymus Mar 15, 2021 - 12 min read

Hops Insider: Time to Talk Terroir Primary Image

Photo: Courtesy Block 15 Brewing

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Block 15’s new Selection Series is comprised of single-hop IPAs that highlight its relationships with regional hop farms. Nick Arzner, founder of the Corvallis, Oregon, brewery, modifies a familiar phrase to make a statement:

“A Cascade is not a Cascade, is not a Cascade, is not a Cascade.”

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