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If you’ve purchased a bottle of 19 Crimes wine, you might have played around with its augmented-reality (AR) labels. When scanned with the Living Wine Labels app, they become animated on a drinker’s smartphone screen, allowing the criminals depicted on the labels to tell the stories of their lives and crimes.
The technology is an intriguing possibility for breweries, but until recently it’s generally been too expensive for all but the largest companies. However, developers are now trying to put AR label technology within the reach of smaller budgets.