Industry All Access Exclusive
Marketing Trends: Augmented-Reality Packaging for Small Breweries
Tech that can bring beer labels to life—with animation, music, information, stories, and more—may soon be affordable to even the smallest breweries.
Tech that can bring beer labels to life—with animation, music, information, stories, and more—may soon be affordable to even the smallest breweries. <a href="https://brewingindustryguide.com/marketing-trends-augmented-reality-packaging-for-small-breweries/">Continue reading.</a>
https://brewingindustryguide.com/cdn-cgi/image/format=auto/https://www.datocms-assets.com/75080/1656431305-ar-cans-wide.jpg?auto=format&w=900
If you’ve purchased a bottle of 19 Crimes wine, you might have played around with its augmented-reality (AR) labels. When scanned with the Living Wine Labels app, they become animated on a drinker’s smartphone screen, allowing the criminals depicted on the labels to tell the stories of their lives and crimes.
The technology is an intriguing possibility for breweries, but until recently it’s generally been too expensive for all but the largest companies. However, developers are now trying to put AR label technology within the reach of smaller budgets.
ALL ACCESS EXCLUSIVE
Access All of the Brewing Industry Guide
Subscribe today to access all of the in-depth brewing stories & advice you won't find anywhere else (including this article). Subscription includes unlimited access to every brewing report, brewing course (60+), article, video (55+), magazine issue (40+), and more.
