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Maui Brewing Launches Fire-Relief Collaboration

The Hawaii-based brewery plans to release a beer called Kokua, with all proceeds going to relief efforts, and it invites all interested breweries to join the project and brew a Kokua beer.

Brewing Industry Guide Staff Aug 18, 2023 - 3 min read

Maui Brewing Launches Fire-Relief Collaboration Primary Image

Photo: Courtesy Maui Brewing

After the devastating fires that killed at least 111 people on Maui last week, the brewery named for the island is leading relief efforts with a special beer and an appeal for more support.

Calling the project Kokua—Hawaiian for “help”—Maui says it will brew a Kokua beer and donate 100 percent of the proceeds to three nonprofit relief efforts:

  • Legacy of Aloha, which supports employees of the TS Restaurants group and Maui Brewing whose homes and livelihoods have been destroyed.
  • The Makai Foundation, which is working to rebuild the homes of people who were uninsured or under-insured.
  • The Maui Brewing Fire Fund, working to help with needs on the ground—such as cash cards for survivors who need supplies—in partnership with the Global Empowerment Mission.

Maui Brewing founder Garrett Marrero says the Kokua project will be “one beer, brewed by many, to support the people of Maui.”

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