In this interview with Craft Beer & Brewing Magazine®’s Jamie Bogner, Sam Richardson, the cofounder and brewer, talks about line life, new locations, and how the brewery has become more of a hospitality company these days.
CBB // When it comes to your customers, I know that you care. When you’re talking about beer, it’s not just about making one sale; it’s about building a relationship between your brand and people so that they keep coming back. How did that happen?
SR // I think that what has developed around our brewery is a community. A lot of people come here regularly, and they’re friends with each other, so we’ve built up more than just a brewery. We’re incredibly lucky that has sprung up around us. We’ve kind of come to the conclusion that we are now almost more of a hospitality company than a brewery. We’re trying to take care of people who come here. So much of our business is direct to customer, and we’ve realized that is how we have to focus our energies, making sure people feel taken care of and that when they stand in line, they’re going to get the beer they want. Managing all that took a lot of time to figure out.