CBB // The past 18 months have certainly been a difficult one for the entire world. Are there any long-term changes that you see, any specific things [that make] you think that the business is going to be different from here on out?
KG // Well, certainly the consumers’ habits have changed pretty significantly. Online shopping—that whole direct-to-consumer part of the business—grew a lot through COVID. I think that’s here to stay. Every indication is that people got comfortable and used to that, and it worked pretty well. And it was convenient. And beer showed up at your door. So I think that’s here to stay to some degree.
CBB // It’s such a new aptitude for breweries who have been forced by law to sell through a three-tier system using this buffer between consumer and brewery. Breweries haven’t typically had that aptitude of figuring out how to facilitate that and to optimize for that.