Q&A: Steven Pauwels of Boulevard Brewing
The Belgian brewmaster of the Midwestern craft pioneer discusses the new growth in core brands, the challenge of balancing the COVID-era desire for efficient purchases with the yen to explore, and the dramatic acceleration of hard seltzer.
CBB // Through the COVID-19 era, we’ve seen an interesting dynamic, especially with larger legacy craft brewers where brands that were not necessarily growing have now found a new life. Does that square with what you’ve seen in Boulevard’s core brands? And what does that mean for the brewery?