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Room of Requirement: Making the Most of Your Brewery Bathroom

Putting a little thought into your customer restrooms can lead to a better customer experience and allow you to showcase your creativity and attention to detail.

John Holl Jan 17, 2019 - 8 min read

Room of  Requirement: Making the Most of Your Brewery Bathroom Primary Image

Photo by John Holl

There’s the old adage that we never really own beer, that we’re just renting it. The human condition being what it is, after a few rounds of beer, a trip to the restroom is necessary. What’s interesting is that despite being such a necessary part of the brewery experience, the actual restrooms at breweries are an afterthought, a homogenized experience of white tile and plastic laminate countertops that is a stark contrast to the increasingly thoughtful decor of a taproom.

“You want your restroom to connect and show how you are as a business and how you pay attention to detail,” says Eric Moore, a senior interior designer with the Kohler Co. “If the experience falls short in one area, you can lose what you’re trying to create with a space.”

A few years back, when I was visiting the Harpoon Brewery’s new beer hall space in the Seaport district just east of downtown, a friend returned to the table early in our visit and said, “You need to see the restroom.”

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John Holl is the author of Drink Beer, Think Beer: Getting to the Bottom of Every Pint, and has worked for both Craft Beer & Brewing Magazine® and All About Beer Magazine.

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