When it comes to content that consumers crave, video is king. No longer happy with just stylized still pictures, drinkers want to forge a deeper connection, hear and see ingredients, and learn about recipes from the brewers themselves. The Brewing Industry Guide spoke with three breweries that are using video to their advantage. They offer advice on how to incorporate it into your business.
Kristen Wood, Community Manager, Odell Brewing Co.
(Fort Collins, Colorado)
“Video speaks to our social community and strengthens our relationship through social media in a powerful way that traditional ads aren’t able to achieve. Because people are following us on social media, we want to create content that is relevant and something people enjoy and will want to see and then share. We’re not creating content to get media attention; we’re creating content for people following us because they want to know what we’re doing.”