Beer drinkers are hard to please these days. This is the on-demand era, when people widely assume they should be able to get whatever they want, when they want it—if they have money and the Internet.
Why shouldn’t it be the same with beer?
Artisans of all sorts are able to hawk their wares online and reach customers directly, getting them what they want in as soon as a day or two with minimal fuss. Even wineries, in many places, are able to ship cases directly to customers.