Within a five-year span, Brew Theory founder Jeremy Roberts opened a contract brewing facility in downtown Orlando, Florida, expanded with another production space in Lowell, Massachusetts, and has plans to fire up another 50,000-square-foot operation in Sanford, Florida, by March.
All of this requires a lot of equipment—much of which Roberts has purchased used at auction.
“If the auction markets stay like they are today, it’s the way to go,” Roberts says. “You can outfit a nice packaging hall and brewing facility with what’s online today. If I get priced out in one auction, nine times out of 10 there’s another auction coming up in two to three weeks that has what I need.”