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The Great Outdoors? Taprooms Try Different Ways to Keep ’Em Coming

Knowing that business will slow as the weather gets frosty—especially amid fears that indoor areas are less safe—breweries are taking different tacks to keep attracting drinkers to their patios and beer gardens.

Joe Stange Nov 4, 2020 - 7 min read

The Great Outdoors? Taprooms Try Different Ways to Keep ’Em Coming Primary Image

Beer advent calendars for takeaway are one way to attract cold-weather customers. Photo: Courtesy 88 Design.

Branded hats and scarves. BYO blankets. Firepits. Special reservations. Warm beer and hot chili. Beer advent calendars. And themed chalets?

As we’ve seen before in the beer industry’s more creative corners, necessity can be the mother of invention. Winter approaches, bringing with it the potential of more pandemic lockdowns and inhospitable weather. Independent breweries that pivoted with surprising agility in the spring are looking for ways to do it again.

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Joe Stange is Managing Editor of Craft Beer & Brewing Magazine® and the Brewing Industry Guide®. Have story tips or suggestions? Contact him at [email protected].

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