Branded hats and scarves. BYO blankets. Firepits. Special reservations. Warm beer and hot chili. Beer advent calendars. And themed chalets?
As we’ve seen before in the beer industry’s more creative corners, necessity can be the mother of invention. Winter approaches, bringing with it the potential of more pandemic lockdowns and inhospitable weather. Independent breweries that pivoted with surprising agility in the spring are looking for ways to do it again.